Sunday, 13 July 2008

RED Pop-up Stores

Below is a snippet taken form an article on the architect Frank Gehry in which he talks about a project he is involved with for Product Red. Interesting idea pop-up stores, it would certianly get the products into more places and it would be good publicity too.

(By Hugh Pearman - Times Online)

"Frank Gehry is taking breakfast in an impossibly pretty sunlit square in Arles, Provence. I’m staring at a set of squiggles he has just drawn in my notebook and wondering if I should ask him to sign them. He’d reached for a pen, as architects in conversation do, and started sketching away. “I’m doing these pop-up stores for Bono,” he explains. “They’re for his Product Red company. I’m really excited by them. They’re like pieces of jigsaw.”

He starts drawing slowly, then accelerates until his hand is flying over the paper. The shapes left on the smoking page could be dancing figures, snowcapped mountains, blossoming flower buds, leaping salmon - you know how it is with Gehry buildings. You see in them whatever you want to see.

I’m left with no real idea what Bono’s “pop-up” temporary stores - profits from which will provide Aids-tackling drugs to Africa - are going to look like. They seem to be designed to travel around like rock stage sets. I’m wondering what the squiggles might fetch on eBay, if auctioned for the cause, because Gehry is the most famous architect on earth, and has been since he completed the titanium-clad Bilbao Guggenheim more than a decade agoFrank Gehry is taking breakfast in an impossibly pretty sunlit square in Arles, Provence. I’m staring at a set of squiggles he has just drawn in my notebook and wondering if I should ask him to sign them. He’d reached for a pen, as architects in conversation do, and started sketching away. “I’m doing these pop-up stores for Bono,” he explains. “They’re for his Product Red company. I’m really excited by them. They’re like pieces of jigsaw.”

He starts drawing slowly, then accelerates until his hand is flying over the paper. The shapes left on the smoking page could be dancing figures, snowcapped mountains, blossoming flower buds, leaping salmon - you know how it is with Gehry buildings. You see in them whatever you want to see.

I’m left with no real idea what Bono’s “pop-up” temporary stores - profits from which will provide Aids-tackling drugs to Africa - are going to look like. They seem to be designed to travel around like rock stage sets. I’m wondering what the squiggles might fetch on eBay, if auctioned for the cause, because Gehry is the most famous architect on earth, and has been since he completed the titanium-clad Bilbao Guggenheim more than a decade ago......."

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