Sunday, 17 February 2008

Red Auction at Sotherbys in New York

You can say what you like about Damien Hirst's often controversial art, but you have to commend him and Bono for putting together this auction. It raised an amazing $42 million for the Product RED charity, (all proceeds go to the charity), surpassing estimates by a long way. A combination of Bono's relentless drive and Damien's art contacts (he sent over 100 handwritten letters to other artists asking if they would contribute, 90% did) helped make this auction a massive success.

A short interview, filmed just before the auction, with Bono and Hirst was shown on Good Morning America. Watch the "Dynamic Duo" here:

http://www.u2exit.com/2008/02/bono_on_good_morning_america_-_video.php

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